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Monthly Archives: December 2009

How I will survive the zombie apocalypse

Posted by under Personal

My friend Layne recently brought my attention to this book.  I believe, as many people do, that a Zombie apocalypse is entirely possible and plausible.  In an effort to cut out much of the crap, here are my recommendations if you want to survive.

Come with me if you want to live…

1. Immediately grab an object for defense.  Small knives, hatchets and axes are terrible ideas.  Instead, grab a club or baseball bat.

2. Get up some stairs as quickly as possible.  Ideally these will be stairs that can either be easily defended or destroyed.  If possible, look for areas with a single stair case that you can make impassable.

3. Cut a hole to the roof (or next floor) and give yourself a way to get up if the stairs are compromised.

4. Once your defenses are up, collect as much food and water as possible.  Anything canned is perfect, stay away from fresh foods that need to be consumed quickly.

5. Wait it out.  Remember, though Zombies are living dead, they still have human bodies that need calories to keep ticking.  All you have to do is wait for most zombies to starve, then pick off the remaining weakened zombies as you start to rebuild society.

Good luck!

Why social media should be social (pt.1)

Posted by under Marketing, Marketing Strategy, Social Media

Having a facebook page does not mean you have a “social media” strategy.  Sorry mate.  I’ve been watching brands struggle to build a community out on the web, wondering why they can’t get more than 100 followers.

Make it social.  There, I said it.

The real genius of social media is it’s ability to break down barriers and connect people that would never in a million years have met.  The topics are endless, but trust me when I tell you it’s going to be tough to build a social presence around your brand (either personal or professional) if people have nothing to engage with.

The platform doesn’t make the community.  It’s the content, stupid!

What I’m trying to say is that Facebook or twitter or linked or blogs or podcasts or UGC content on youtube are all relevant, but only if there is a social community out on the web who cares enough to consume the content.  Keep it simple, relevant and engageing.

I’m going to spend some time blogging about what this means for advertisers, brands and regular folk.  Hope you’ll stay tuned.

A very very sad day…

Posted by under God, Personal

This morning I woke up to see the search for the Mt. Hood hikers, Anthony Vietiti and Katie Nolan, has been suspended. Though any outdoor enthusiast is heartbroken when one of our own doesn’t come home, this one hits me square between the eyes.  I worked and lived with Anthony at a camp a few years back.  We were actually training to climb Mt. Hood together in the summer, something we never really got around to doing.

Anthony was a big influence on my life.  I was, and still am, a recovering pastor’s kid confused about life and angry at what may or may not be God.  More than a friend, he was an example of something which the world has a short supply- A down-to-Earth, humble and gracious Christian.  Now I don’t write this to bash on Christians (after a life of church I have the right to say these things).  It’s a testament to Anthony.

Now maybe he is still alive, if there is anyone that could survive it’d be him.  But, if he has passed, he showed me something that no church or pastor or missionary or Bible Study or late night Evangelical Preacher could ever touch: God’s Love.

My heart goes out to Anthony and Katie’s families.