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Monthly Archives: June 2010

Book Review: The 50th Law

Posted by under Personal

Let me start by saying that although I have a little bit of die-hard sales blood running through my veins, I am overwhelmingly a softy. Yes, it’s true. I say oogly things to my wife before bed and can’t seem to talk to my dog in anything but a baby voice. I’d rather keep a friend than win a business deal and I try my hardest never to mess up my karma.

With that said, let me just say this book was a complete kick in the ass. I grew up as a middle class white boy with absolutely nothing to fear and everything at my finger tips. My world and the world of Curtis Jackson could not be further from each other. He grew up in the hood and started dealing crack at age 12, I on the other hand was very concerned with who I was going to take to the next dance. He’s been shot nine times while I flipped out today over a sliver. Enough said.

The 50th Law teaches you how to win, period. If you’re trying to get ahead in life, business or dealing crack, this is a book that you can really dive into. I’m not saying that everything in this book is for the common man such as myself, but there is one thing that I want to spend the rest of this post focused on; real fear vs manufactured fear.

It seems in the workplace it’s very easy to become burdened by anxiety. Everyone has deadlines and expectations at stake for their own lively hood and that of their families. Sometimes the anxiety builds to a point that we’re crippled by it, unable to make proper decisions or even any decisions at all. But how much of this fear and anxiety is really worth it? Robert Greene (the author of the book), brought a very tough reality into view; most of us never really feel or experience real fear. Our fears are largely manufactured, like the need to find drama even in the good times, fit into a crowd, meet a goal or look and say the right things. But, how much do these fears really matter and what real risk is there in these fears?

I’ll step up to the plate and say that I’ve felt it. I’ve become so anxious over the smallest details that really mean nothing in the scheme of life. In fact, I can remember the overwhelming feeling of that anxiety like it was yesterday but for the life of me I can’t remember what caused it.

This thought, obviously begs the question of what is “real” fear? The answer from the book is fuzzy (outside of being being a hustler while dodging bullets, naturally), but I’ve taken about a month to really chew on it. The answer will surely will be different for everyone, but for me it’s become pretty clear; taking a risk that has a great chance of failing but an incredible opportunity to succeed. And I mean success in the way that doing something you really believe in succeeds. That is my fear.

The real point of the book is this – In order to be fulfilled and in the end successful, fearlessness is necessary. It took me a while to distinguish between fearlessness and just being an idiot, but I think I’m close. Being fearless is knowing your path, passions and direction and having the “cojones” to chase after it with full focus – even if the odds are stacked against you and the risk is enormous. Truly believing in yourself above all else and never, ever quitting.

Being an idiot is chasing the dream of someone else.

Colorado Social Media?

Posted by under Social Media

Curious if there are any companies out in the CO that are really really good at social media?  That or a networking event with established social media folk coming and presenting?  Like SEMPO but for social?

Let me know!

… Because you've maxed out other channels

Posted by under Marketing Strategy, Social Media, Uncategorized

Let’s just take a second and state one incredible fact; there is now more people on Facebook than the entire population of the United States.  Yes, that is a ton of people.  Furthermore, if you were add in all the other people connected through other social platforms I’m sure that number would be quite a bit more.  OK so moving on…

I’m starting to remember three years ago when display started to make a resurgence.  I was working for an adserving company (TruEffect), and I can remember hearing the frustration in marketing folk’s voices as they spoke in near desperation for the need to find new traffic.  By that time savvy marketers had maxed out the reach of search, most of them fighting for small incremental gains in their CTR in an effort to prove their relevance to the powers that be (both agencies and in-house).

This thought passed my mind as I spoke with a marketing director a few week back, who had the same tone of desperation in her voice.  She needed new traffic, and she needed it quickly.  Search and display had reached their maximum effectiveness, her company (and marketing efforts) were only seeing incremental gains.

And so the point of this post.  If you find yourself in the same situation, social media marketing has the potential to be a massive source of new traffic.  I’d venture to say (and would be thrilled to see a case study on the topic), that most people who can be reached via social media are pretty much off limits to traditional interactive marketing efforts.  And this, my friends, is where the true and absolute genius of SMM comes into play.

Brands now have the ability to insert themselves much earlier into the buying decision with a huge untapped audience.  Whereas traditional interactive direct marketing efforts (search, display, email, etc etc) have always sought to enter into the “decision” part of the buying process, social media takes a completely different approach.  SMM assumes (for better or worse), that consumers make their buying decision much earlier in the traditional marketing funnel.  Whereas the name of the game used to be “disruption,” SMM’s goal is inclusion.

So if you’ve optimized til you can optimize no more, maybe SMM is place where you can play.  Good luck and remember to be social.